Required Courses
- NMDM 5303 Media Management and Leadership
- NMDM 5301 Media Economics
- NMDM 5312 Media Ethics
- NMDS 5008 Media Design
- NMDS 5428 Media Practices: Digital VideoProduction
- NMDS 5427 Media Practices: Interactive
- NMDS 5426 Media Practices: Design
**Other Production Class
Core Elective Courses (choose three*)
- NMDS 5428 Media Practices: Digital Cinema
- NMDM 5302 Media Industry Perspectives
- NMDM 3518 Digital Strategy and Implementation
- NMDM 3504 Information Technologies
- NMDM 5326 Creative Management in the Arts
- NMDM 3505 Competitive Strategies and Brand
- NMDM 5306 Media, Corporate Responsibility/Law
- NMDM 5314 Media Sales and Sales Management
- NMDM 5311 Market Research for Media Managers
- NMDM 3525 Film Distribution and New Media
- NMDM 3524 Music Business in Media
- PGPH 7191 Intellectual Property in the Digital Age (cross-listed with Parsons)
- NMDM 5308 New Media Ethics
- NMDM 5317 Business of Social Media
- NMDM 5401 The Producer’s Craft
- NMDS 5560 WNSR Radio Lab
- NMDM 5312 Media Ethics
- NMDS 5505 Social Media: Design and Management
- NMDS 5268 Social Media: Content, Communication & Culture
- NMDM 5328 Media Dealmaking
- NMGT 2140 Entrepreneurship
* Others may be offered in the future.
**Relevant Internship for credit
The Master of Science in Media Management combines a strong foundation of managerial skills with critical analysis of the industries and their products. It is designed to encourage innovative thinking and entrepreneurship. Students explore the principles of management and the practices across today’s communications industries—television, movies, music, advertising, news, games, and social media—while also understanding and embracing changes in the field and evolving media platforms.
CAREER PATHS
Graduates of the Media Management program work in a variety of areas, including production, marketing, and business management for TV, film, radio, and digital media; branding and advertising; and media administration for commercial and nonprofit organizations.
SUBJECT AREAS
- Innovation and entrepreneurship
- Marketing and media sales
- Integrated media strategies
- Data analytics
- Business development
- Project leadership
CURRICULUM
Course of study is flexible, with a broad selection of electives. It culminates in a Capstone project, where students work with an advisor on a comprehensive business plan or a management solution research project that focuses on a specific area of media business. It is completed in the student’s final semester in the MS degree program and includes a visual presentation and a 30-page paper. Designed to accommodate working students, this flexible program enables students to study full-time or part time, on-site in New York, or online from anywhere. With permission, students may also take certain courses offered by other graduate programs at The New School.
This program is STEM-designated. Eligible F-1 students in this program can apply for an additional 24 months of optional practical training at the end of their post-completion OPT.
